You don't need all fourteen. Most businesses start with a brand video, one or two explainers, and a steady trickle of testimonials and social shorts. Some of these you can shoot on a phone; others are better filmed properly or produced as graphic or avatar video. We produce all of them (some filmed, some with AI) with a person reviewing every one.
- Brand / about video. A 60–90 second introduction to who you are and who you help, usually the first video a business needs.
- Explainer video. Makes a product, service or process easy to understand in under two minutes.
- Product demo. Shows the thing working, with the specific outcomes a buyer cares about.
- Customer testimonial. A real client, in their own words, the highest-trust video you can publish.
- Case study video. The problem, what you did, and the measurable result.
- FAQ / objection video. One short video per common question removes friction before the sales call.
- How-to / educational video. Teaches something useful and earns search and social visibility.
- Interview-style video. A conversation with a founder, expert or customer, easy to film, rich in substance.
- Presentation / slide video. Turns a deck or webinar into an evergreen asset with a voiceover.
- Graphic / motion video. Fully designed animation for concepts that are hard to film.
- Avatar / presenter video. An AI or on-screen presenter delivers a script, fast to produce and update.
- Social short (Reels / Shorts / TikTok). Vertical, punchy, built for the feed and for reach.
- Event / behind-the-scenes video. Culture and credibility, useful for recruiting and trust.
- Personalised / outreach video. A short one-to-one video in a sales or follow-up message lifts reply rates.
Where to start
Pick the one video that would remove the most friction from your current sales conversations, usually a brand video or a single strong explainer, and make that well before adding formats. Then build a repeatable habit for the cheap, high-frequency ones (testimonials, FAQ answers, social shorts) so your library grows without a production every time.
The Leads Hub plans and produces video for entrepreneurs, small businesses and mid-sized companies. To talk through what's worth making for your business, book a free call by phone or Zoom, (647) 405-6711 or get in touch.